What they actually pay, how the good ones differ from the bad ones, and when an estate agent or auction is the better answer. Written by a company that buys houses, so read it with that in mind.
Search for a quick house sale in Wales and the results look identical. They are not. Some of those companies are genuine cash buyers purchasing with their own money. Some are lead generators whose only product is your enquiry, sold on to several buyers at once — which is why your phone rings for a fortnight. And some are estate agencies offering a normal marketing service with a fast-sale headline on it.
Only the first can commit to a price and a date, because only the first is the buyer. One question sorts them: "Are you buying my house yourself, or passing my details on?"
Buys the property itself with its own funds and trusted funding partners
Passes your enquiry to other companies and takes a commission
Written offer with one clear figure
A verbal 'up to' range that never gets put in writing
No fee of any kind, and your legal costs covered
Upfront valuation, survey or administration charges
You can walk away at any point before exchange
A tie-in period or sole-selling agreement to sign
Price agreed is the price at exchange
A reduction days before exchange once you are committed
Clear about buying below open-market value
Promises full market value and a seven-day completion
Every genuine cash buyer in Wales, including us, buys below open-market value. There is no version of this where a company pays full value, covers your legal fees, takes the refurbishment risk and completes in a week.
The comparison worth doing is not offer against asking price. It is offer against the amount you would actually be holding after an agent sale: minus commission, minus legal costs, minus the mortgage payments, council tax, insurance, utilities and maintenance for however many months it takes, and minus any reduction the buyer negotiates after their survey. In parts of the Valleys, where properties can sit for six months or more, that gap closes a long way.
If your property is in good order, will pass a mortgage valuation, and you are not working to a deadline, an estate agent will get you more money and you should use one. If the property will not mortgage but you can afford to wait for a sale date, auction is worth a look. A cash buyer earns its place when the date matters more than the last few percent — a repossession hearing, a probate to settle, a divorce to finalise, a chain that has already collapsed once, or a house no lender will approve.
A cash sale is not the right answer for everyone. If you have time, no chain pressure and a property in good order, an estate agent will usually get you more money. A cash sale buys speed and certainty instead, and it costs you some of the price to get them. This is the comparison we would want to see if we were the ones selling.
| Estate agent | Auction | Quick Sales UK | |
|---|---|---|---|
| Time to money in your account | Typically several months, subject to chain | Weeks to the sale date, then 28 days to complete | As little as 7 days from accepting the offer |
| Fees you pay | Agent commission plus your own legal fees | Entry fee, auctioneer commission, legal pack costs | None — we cover the legal costs |
| Price you achieve | Closest to full market value if the sale holds together | Unpredictable — could exceed or miss your reserve | Below full market value; fixed and explained in writing |
| Certainty | Sales can fall through at survey, mortgage or chain stage | Binding on the hammer, but only if it sells | No chain, no lender, no fall-through |
| Condition of the property | Needs to be mortgageable and presentable for viewings | Any condition, but the legal pack must be ready | Any condition, tenanted, empty or unmortgageable |
| Viewings | Open-ended — strangers through your home | Block viewing days | One assessment visit, no marketing, no listing |
We buy with our own funds and trusted funding partners, so an offer has to leave room for the costs a cash purchase carries. Nothing is hidden from you — the written offer sets out each part.
We look at recent sold prices for comparable homes — not asking prices — and the condition of yours.
Repairs, damp, roof, rewiring, subsidence or a short lease all come off the figure, costed as a builder would price them.
Stamp duty, your legal fees, our legal fees, insurance and holding costs while the property is ours.
We are a business and we need a return. It is a fixed part of the figure, not something that moves after a survey.
The offer we put in writing is the offer we complete on. We do not reduce it late in the process, and there is no obligation to accept it — take it to an estate agent and compare.
Get my free cash offer →The sector is not licensed the way estate agency is, but several rules still apply. Advertised prices and claims fall under consumer protection law, any company handling your data must comply with UK GDPR, and every purchase goes through solicitors who carry out anti-money-laundering identity checks. Some firms also belong to a voluntary redress scheme. Membership of a voluntary scheme is worth checking, but it is not a substitute for reading the offer.
Look them up at Companies House and see how long they have traded and whether accounts are filed. Ask directly whether they are buying the property themselves or passing your details to someone else. Ask for the offer in writing. Refuse any request for an upfront fee. And make sure nothing you sign ties you to them exclusively for a period of time.
Because a small number use a high opening figure to win the instruction, then cut it days before exchange when the seller is committed and has a moving date booked. It is the single most common complaint about the sector. Ask early and directly what would cause the price to change, and get the answer in writing.
Genuine cash buyers pay below open-market value — the discount is what funds the speed, the certainty and the fees they absorb. Any company promising full market value alongside a seven-day completion is either not buying it themselves or is planning to reduce later. The honest comparison is the net figure you would hold after an agent sale, including fees and several more months of bills.
For most people with a mortgageable property and no deadline, yes. An agent will get a higher headline price. A quick sale company is the better choice when the property will not mortgage, when a date is fixed by a court, a probate, a divorce or a job, or when you have already had a sale collapse.
Auction suits unmortgageable property and can achieve a strong price on the right lot. The trade-offs are entry and commission fees, no guarantee of sale if the reserve is not met, and waiting for the sale date plus a 20 or 28 day completion afterwards.
We are the buyer, not a broker. We buy across South Wales, we tell you the figure in writing within 24 hours, we do not charge you anything, we cover your standard legal costs, and we do not reduce the agreed price before exchange. We are a national company with no offices or staff in Wales.